Year
2017
Client
Textura
Category
Web/App Design
Product Duration
1 Year
For the Textura project, our research focused on understanding the needs of small business owners, students, freelancers, and corporate professionals—individuals and teams who struggle with disorganised files, inefficient note-taking, and a lack of tools that integrate document management and collaboration seamlessly. Through interviews and surveys, we discovered that these users often juggle multiple platforms, leading to fragmented workflows and wasted time. Small business owners, for example, needed a way to manage invoices, contracts, and client communications in one place, while students sought a tool to organise research and study materials. Freelancers wanted flexibility to manage client projects, and corporate teams needed scalable solutions for collaboration. This research highlighted the need for a platform that was simple yet powerful, catering to both personal and professional use.
The design of Textura emphasizes simplicity, functionality, and visual appeal. We created a clean, minimalist interface with a neutral colour palette (whites and blues) and subtle texture-inspired elements to reflect the brand’s focus on organisation. Key features include drag-and-drop document organisation, customisable folders and tags, and integrated note-taking tools. Interactive elements like real-time collaboration and visual analytics dashboards were added to enhance usability. The platform is designed to be intuitive and accessible, ensuring that users can effortlessly manage their documents and workflows, whether for personal projects or professional tasks.
