Year
2022
Client
RoboBoost
Category
Landing Page
Product Duration
3 - 4 Weeks
The foundation of RoboBoost’s landing page was built on thorough research. We started by identifying the target audience: project managers, developers, and team leads who were frustrated with the limitations of existing tools. Through surveys, interviews, and competitive analysis, we uncovered key pain points—manual task prioritization, lack of predictive insights, and inefficient reporting. We also studied market trends to understand the growing demand for AI-driven solutions. This research helped us define the core value proposition: a smarter, proactive project management tool. By combining quantitative data with qualitative insights, we ensured the landing page would resonate with users and address their real needs.
Design is more than aesthetics; it’s about solving problems and creating meaningful experiences. For RoboBoost, we crafted a clean, intuitive interface that prioritised user needs. The hero section immediately communicated the AI advantage, while clear CTAs guided users seamlessly. We used a professional colour palette and modern typography to ensure readability. Subtle AI-themed elements, reinforced the product’s unique value. Every design decision—from layout to responsiveness—was intentional, ensuring the landing page was not only visually appealing but also functional and conversion-focused.
