Year
2021
Client
Creative Agency
Category
Website
Product Duration
3-4 Weeks
For this Creative Agency project, our research began with understanding their target audience: businesses looking for innovative branding and design solutions. We conducted interviews with their past clients, analyzed competitors, and studied industry trends to identify what made this agency unique. A key insight was that clients valued not just creativity but also a clear, collaborative process. We also discovered that many potential clients were overwhelmed by jargon-heavy agency websites. This research helped us define the goal: create a website that showcased the agency’s creativity while being approachable and easy to navigate.
Designing for a Creative Agency was all about balancing creativity with clarity. We opted for a bold, visually-driven layout that highlighted their portfolio and storytelling capabilities. A clean, modern typography paired with a vibrant color palette reflected their innovative spirit. We incorporated interactive elements, like hover animations and scroll-triggered effects, to make the site engaging without being overwhelming. The user flow was designed to guide visitors seamlessly from the homepage to key sections like portfolio, services, and contact. The result was a website that not only looked stunning but also communicated the agency’s expertise and process effectively.
